Brand identity /
Design system /
Web design /
Web development /
Client
Applied Blockchain
Blockchain consultancy website
Website redesign to improve brand recognition, SEO scores and accessibility
This project was part of the complete rebranding of Applied Blockchain, a blockchain consultancy and development startup. I was brought onboard to redesign and code the website completely in accordance with the company's new brand identity, all the while making sure it aligned with the web best practices of accessibility and improving SEO ranking.
Presentation
The Applied Blockchain website was created when the company was first setup and had evolved without structure, adding blocks on top of each other.
The company had evolved and expanded, and the first step was to create a sitemap to add the new content while improving the structure, improve SEO and content distribution. The challenge it brought was to keep the top nav bar as simple as possible, hence the introduction of sub menus.
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