Brand identity /
Editorial design /
Logo design /
Client
Bluto
E-commerce brand creation
Creating the first online artisan bakery in London
This is a challenge I had been dreaming ever since finishing design school: designing my own brand from scratch. I started this company with two friends, and learned so much along the way.
Research
Much like every project, I like to start with pen and paper. This apply to branding but also to UI design, as I like the thinking freedom and speed drawing offers.
Brand guidelines
The goal was to convey a fun yet professional look that would match the values of the brand and the quality of the service, and create a brand identity that would engage with our target audience.
Marketing & branding collaterals
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